WEBCAST: A New Type of Environmental Threat: Could Marketing Your Company as "Green" Put It at Risk?
Date/Time Thursday, November 20, 2008 at 12:00 PM ET, 5:00 PM GMT
Duration 60 Minutes
Description
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Gilbert Bio
Palko Bio
Holleran Bio
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Presented by ACC's Litigation and Environmental Health & Safety Committees, sponsored by Ernst & Young.

More and more businesses claim that their company, facilities or products are environmentally conscientious -- or green.  Initially, many accepted such representations as nothing more than marketing puffery.  However, as customers begin relying on these claims, many have been determined to be unsubstantiated, which has led to a rise in consumer backlash and increased litigation. Join the Litigation Committee and Ernst & Young for an insightful discussion about what greenwashing means, the latest trends, and how companies can minimize related risks. 

Speaker(s)

Brian Gilbert, Executive Director, Ernst & Young's Fraud Investigation & Dispute Services

Jack Holleran, Principal, Ernst & Young
 

Moderator:

Monica Palko, Associate Corporate Counsel - Litigation, BearingPoint, Inc.

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