WEBCAST: Running Sweepstakes, Contests and User Generated Content Promotions on The Latest Social and Mobile Marketing Platforms
Date/Time Wednesday, November 28, 2012 at 5:00 PM GMT/UTC
Duration 60 Minutes
Description
Handout Materials
Presentation Slides
Steinman Bio

Presented by ACC's IT, Privacy & eCommerce Committee and Sponsored by Venable LLP
Facebook, Twitter and YouTube continue to be all the rage in online media, with new platforms like Pinterest and Google+ nipping at their heels as the "next big thing" in social media marketing.  Few counsel, though, understand how the federal and state laws regulating sweepstakes and contests apply in the context of these new technologies-or how the rules adopted by the individual platforms will apply to the increasingly cutting-edge promotions being proposed by innovative and creative marketing departments.  Adding to the complexity is the fact that sweepstakes, contests and user-generated content promotions may also implicate of other areas of law, including privacy, copyright, trademark, tax and telecommunications law.  Join us for an informative discussion of how these promotions may be regulated, including some strategies for creating compliant promotions that are successful in the marketplace, too

Speaker(s)

Melissa L. Steinman, Partner, Venable LLP
Mary Kay Andersen, LCA Promotions Manager, Microsoft
Gabe Karp, General Counsel, ePrize

Moderator

Melissa L. Steinman, Partner, Venable LLP

Pricing

This archived program is free to view. CLE/CPD is not available.

Notes

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